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Nitsan Ayali – Co-Founder and Chief Executive Officer
I am a corporate employee by day renegade equestrian and health nut by free time. I approach most aspects of my life with intense tenacity and a grab life by the horns attitude. I woke up one day to find out my whole world had gone haywire when I was diagnosed with breast cancer at age 35. I took one day to wallow and then attacked my disease the same way I troubleshoot a fire at work- head on and not accepting I don’t know as an answer.
As I continue to navigate being a patient and a survivor, I realized there is a huge gap in exercise and wellness within this space. After my bilateral mastectomy it felt critical to me to get back to who I was before treatment- an athlete. Yet, I struggled to find the guidance to do so.
I created Breast Food Forward to help those that are fighting and who will fight do so with the best armor- a platform to help themselves from the inside out, in conjunction with the treatment they get from their oncology teams, and be the brightest and healthiest version of themselves.
We may all have scars, but Breast Foot Forward is how I would like to leave my mark and know that I took my haywire year and turned it into something to be proud of.
Berfin Mahmut – Co-founder and Chief Content Officer
As an oncology physical therapist and cancer exercise specialist with over five years of experience, I have dedicated my career to supporting breast cancer survivors. Each day,I have witnessed the profound impact that exercise, wellness, and emotional support can have on survivors’ lives.
My mission is driven by a deep belief: survivorship isn’t just about beating cancer—it’s about thriving beyond it. Yet, throughout my career, I have seen a critical gap in care. Post-treatment, many survivors face ongoing challenges, often with little guidance and resources to navigate these hurdles.
One of the most underemphasized aspects of the breast cancer journey is the role of wellness and exercise. Recognizing this critical gap in post-treatment care, I wanted to create a platform where breast cancer survivors can access tailored support, feel empowered, take charge of their recovery, rebuild their strength, and embrace life with vitality and confidence.
To address this need, I and Nitsan co-founded Breast Foot Forward, a comprehensive, accessible wellness platform designed specifically for breast cancer survivors. Our goal is to empower women to reclaim their lives, build confidence, and safely return to exercise, knowing they are supported at every step.
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